The Agentic AI Maturity Model: Crawl, Walk, Run, Scale

The Agentic AI Maturity Model: Crawl, Walk, Run, Scale

Dorota Owczarek - September 2, 2025

The rise of agentic AI marks a fundamental shift in how organizations approach automation, decision making, and digital transformation. Moving beyond static workflows and simple chatbots, agentic AI introduces intelligent agents capable of reasoning, adapting, and acting independently to accomplish complex tasks in real-world environments.

Agentic AI Is Not Just a Buzzword

Unlike traditional automation tools that follow predefined rules, agentic AI systems are dynamic. They can interpret goals, make decisions based on data and context, and interact with external systems or other agents to perform tasks that once required human agents. These agents—whether built on large language models, custom AI models, or multi-agent systems—bring new levels of flexibility, resilience, and speed to enterprise operations.

But building AI agents is not (always) plug-and-play. Adoption requires intentional design, feedback mechanisms, and a scalable foundation. In this article, we introduce a four-stage maturity model—Crawl, Walk, Run, Scale—that helps organizations evaluate their readiness, map agent use cases, and scale responsibly across business functions.

What Is Agentic AI?

From Automation to Autonomy

Agentic AI refers to a class of artificial intelligence systems made up of autonomous agents that operate with intention, evaluate changing conditions, and pursue outcomes without the need for explicit instructions. These intelligent agents are designed to act independently, perform tasks based on internal models and memory, and collaborate with human users or other AI agents.

While simple AI tools perform predefined tasks, agentic AI systems go beyond that. They integrate natural language processing, decision making, and adaptive learning to solve problems, complete tasks, and operate across multiple systems. This enables organizations to move from isolated automation toward autonomous systems capable of executing complex workflows.

Agentic systems often consist of multiple AI agents that interact in coordinated fashion. This multi-agent approach allows different agents to handle specific tasks within a broader process—each bringing unique capabilities to the table while communicating through shared environments or APIs.

Key Capabilities of Agentic AI Systems:

  • Use natural language to interpret user queries and generate language-based responses
  • Interact with external tools, data sources, and APIs to collect and process information
  • Coordinate with other AI agents to perform complex tasks in sequence or in parallel
  • Learn from past interactions and improve outcomes over time through feedback mechanisms
  • Act on real-world data with minimal human intervention

This sets agentic AI apart from earlier generations of AI models and simple reflex agents. The future lies in designing autonomous agents that can navigate ambiguity, adapt to new inputs, and continuously optimize their behavior.

The Agentic AI Maturity Model

Organizations do not jump from chatbots to fully autonomous systems in one step. Adoption of agentic AI typically follows a progressive maturity path that mirrors capability development, data readiness, and organizational culture.

Stage 1: Crawl – Automate Simple Tasks

In the earliest stage, teams use AI tools to automate individual, repetitive tasks. These are well-defined actions that require minimal context or decision logic.

Characteristics:

  • Use of simple reflex agents or rule-based logic
  • No long-term memory or feedback adaptation
  • Minimal integration with external tools
  • Output based on predefined templates or logic trees

Example Use Cases:

  • Auto-tagging support tickets or routing inquiries using simple reflex agents or LLM agents
  • Basic sentiment analysis or classification with generative AI capabilities
  • Summarizing documents or extracting key phrases using large language models

These applications help organizations build familiarity with AI tools and identify areas where automation can relieve human agents of repetitive tasks.

Stage 2: Walk – Build Agents that are Task-Specific and Autonomous

Organizations then begin building autonomous AI agents for well-defined yet more complex tasks. These agents use lightweight decision-making capabilities and integrate with external systems.

Characteristics:

  • Operate independently within scope of a single function
  • Use structured data and simple feedback loops
  • Interact with CRMs, databases, or internal tools
  • Apply natural language processing to interpret and respond to queries

Example Use Cases:

  • AI agents scoring and qualifying leads based on customer data
  • Procurement agents comparing vendor proposals
  • Customer management systems powered by intelligent agents for onboarding

At this stage, organizations begin understanding how to build agents with a purpose: combining AI capabilities with real-world tasks and user intent.

Stage 3: Run – Orchestrate Complex Workflows

The third stage introduces multi-agent systems, where AI agents coordinate across teams, departments, or business units. These intelligent agents have internal models, shared memory, and collaborative logic.

Characteristics:

  • Support for long-term memory and internal context modeling
  • Orchestrated interaction between multiple AI agents
  • Manage multi-step workflows involving human intervention when necessary
  • Monitor decision outcomes and adjust behavior via feedback mechanisms

Example Use Cases:

  • AI-driven onboarding that spans HR, IT, and compliance
  • Multi-agent workflows for product development, QA, and legal review
  • Autonomous agents coordinating incident response and escalation in IT

These complex workflows require agents to reason about dependencies, monitor progress, and involve human users only when exceptions or strategic decisions arise.

Stage 4: Scale – Deploy Agent Ecosystems

In the final stage, agentic AI becomes embedded in core business processes. Organizations deploy networks of autonomous agents that act, learn, and evolve independently.

Characteristics:

  • Autonomous AI agents handling business-critical workflows
  • Multi-agent systems integrated across all major functions
  • AI agents interacting with external systems, vendors, and platforms
  • Clear governance structures and oversight mechanisms for maintaining control

Example Use Cases:

  • Agent swarms managing supply chain operations with real-time data
  • Financial trading agents interacting with markets, models, and internal stakeholders
  • Intelligent ecosystems orchestrating end-to-end customer lifecycle management

At this stage, agent technology is not an experimental tool—it is a core operational capability.

Self-Assessment: Where Are You Now?

To move through the maturity model responsibly, organizations need to understand their starting point. This self-assessment can help:

Technical Readiness:

  • Do you have APIs and data pipelines to support AI agents?
  • Are your existing AI models integrated into business processes?

Organizational Culture:

  • Are teams open to collaboration with AI systems?
  • Is there clarity on decision boundaries between humans and agents?

Data Maturity:

  • Are your customer, transaction, and operational datasets clean and connected?
  • Can you track feedback and performance across time?

Evaluating these factors ensures you do not attempt to deploy autonomous systems before your infrastructure is ready.

Mapping Use Cases for Agentic AI

Before building AI agents, map use cases to dimensions of autonomy, complexity, and risk.

Use Case Prioritization Matrix:

  • High complexity + low risk = ideal for experimentation
  • High autonomy + high value = candidates for dedicated agents
  • High risk + high complexity = suitable only at later stages

Recommended Entry Points for Building AI Agents:

  • Triage agents for customer service or internal operations
  • Knowledge base agents that retrieve content and suggest actions
  • Agents that assist with contract review or data classification

Each of these use cases allows teams to test agentic AI capabilities while retaining human oversight and control.

Scaling Agentic AI Systems

Once individual agents are performing reliably and delivering value in isolated workflows, the next phase is scaling those capabilities across departments, platforms, and business functions. Scaling agentic AI systems involves more than deploying more agents — it requires designing robust, modular, and governed AI ecosystems that can collaborate, adapt, and perform complex tasks with minimal human intervention.

1. Data Architecture as a Foundation Model

Agentic AI systems are only as good as the data that powers them. A scalable foundation must include:

  • Centralized access to real-time and historical data so agents can reason over context, detect patterns, and align decisions with enterprise knowledge.
  • Structured input/output pipelines that allow AI agents to interact with APIs, tools, and external systems with high accuracy and consistency.
  • Integration with external systems like customer management systems, procurement tools, and market data sources.
  • Support for long-term memory to help learning agents recall past interactions, adjust internal models, and evolve over time.

This architecture ensures that autonomous agents can perform real-world tasks, make intelligent decisions, and stay aligned with rapidly changing environments.

2. Modular Agent Design for Complex Workflows

As systems scale, organizations must shift from monolithic automation to multi-agent systems composed of modular, intelligent agents. Each agent is designed to complete tasks independently while coordinating with other agents and systems.

  • Define clear roles and responsibilities for every agent within a larger ecosystem. For example, one agent may handle data validation, another generates language-based reports, and a third coordinates with external vendors.
  • Enable agent-to-agent interaction based on logic or triggers — allowing agents to hand off tasks, collaborate in complex workflows, or escalate to human agents.
  • Orchestrate workflows using schedulers, coordination frameworks, or agentic runtime environments to ensure agents perform tasks in sequence and respond to dynamic changes.

This design pattern allows teams to build AI systems that scale vertically (more responsibilities) and horizontally (across departments) without breaking.

3. Oversight, Governance, and Human Control

Autonomous agents introduce new layers of complexity and risk. To maintain trust and performance, organizations must implement governance structures to monitor, control, and guide AI behavior.

  • Maintain audit trails for every agent decision, including input sources, outputs, rationale (where explainability is available), and agent interactions with other AI agents or human users.
  • Implement kill switches and escalation protocols to allow human intervention when agents behave unexpectedly or encounter ambiguity.
  • Tie agent performance to business KPIs and utility functions. Evaluate how well agents solve problems, reduce manual effort, or contribute to strategic goals.
  • Apply ethical AI frameworks that cover data usage, fairness, transparency, and accountability — especially when agents access sensitive customer data or operate in regulated environments.

Governance is not optional. As more AI agents work autonomously, oversight mechanisms ensure alignment with business values and legal requirements.

The Future: Agentic Systems as Business Infrastructure

As AI maturity grows, agentic systems will form the backbone of enterprise infrastructure. Multi-agent coordination, dynamic goal-setting, and long-term memory will enable AI agents to:

  • Solve problems across multiple domains simultaneously
  • Learn from patterns in past interactions and business outcomes
  • Automate complex workflows that span departments and external tools

AI agents will no longer be isolated tools. They will be full participants in business logic, capable of adjusting to new objectives, collaborating with human agents, and operating under evolving constraints.

Organizations will need to focus on:

  • Managing relationships between agents and human users
  • Creating open platforms where other AI agents can plug in
  • Supporting continual learning and real-time adaptation

The Time for Making AI Agents Work For You Is Now

Agentic AI offers more than automation. It offers autonomy, adaptability, and intelligence—at scale.

By following the Crawl-Walk-Run-Scale model, organizations can:

  • Identify realistic entry points
  • Avoid risky overreach
  • Build trustworthy, context-aware agents
  • Create the foundation for intelligent agent ecosystems

Agentic systems are not science fiction. They are already performing tasks, orchestrating business processes, and supporting human agents around the world.

Want to assess your agentic AI readiness or explore what agents could do in your context? Schedule a discovery session with our AI team and take the next step toward intelligent autonomy.

About the author

Dorota Owczarek

Dorota Owczarek

AI Product Lead & Design Thinking Facilitator

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With over ten years of professional experience in designing and developing software, Dorota is quick to recognize the best ways to serve users and stakeholders by shaping strategies and ensuring their execution by working closely with engineering and design teams.
She acts as a Product Leader, covering the ongoing AI agile development processes and operationalizing AI throughout the business.

Would you like to discuss AI opportunities in your business?

Let us know and Dorota will arrange a call with our experts.

Dorota Owczarek
Dorota Owczarek
AI Product Lead

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